For students and employees
Project work and creating are the focal points. This is typically done in collaboration with artists, designers and media professionals in the field and with specifies in the surrounding environment.
The workshop interacts with the theoretical courses and in each semester a series of workshops that supports your methodological and practical skills in project work are included.
The goal is that you gain knowledge of what it takes to create experiences, i.e. knowledge of the artistic and aesthetic processes as well as on the physical and psychological conditions that apply in order to realize the experiences. Similarly you get insights into the experience-based marketing.